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Private program

CHMS

Certified Home Marketing Specialist

Mostly decorative

Who issues it

A private staging and marketing training company

What it teaches

Staging and preparing a home for market.

What an agent has to do to get it

A course and a fee.

What it actually tells you

The topic is one of the highest return things you can do before listing. The certificate is not what gets your house ready. A written prep plan with a budget does.

Ask this instead

Walk my house right now and give me the prep list with what each item costs and what it returns.

Where I stand on it

I do not hold these letters. I studied the material behind a lot of them, because the subjects are real and a seller pays for what I do not know. I never bought the initials. If a credential is ever shown to get sellers more money, I will earn it that day and put it on this page myself.

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All designation, certification and program names on this page belong to the organizations that own them and are used here only to identify and discuss those programs. Nothing here is endorsed by, affiliated with, or approved by those organizations. Connor MacIvor does not hold the credentials described on this site and does not claim to. Requirements and program details change. Confirm current requirements with the issuing organization before relying on anything here.

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Sellers only. One agent, undivided focus, from the pricing conversation to the closing table.